Organic:
By going organic we can reduce toxins in our air, soil and bodies. Pesticides used in conventional agriculture contain harmful chemicals, which we end up exposed to. According to the National Academy of Science, "Neurological and behavioral effects may result from low-level exposure to pesticides." Numerous studies show that pesticides can adversely affect the nervous system, increase the risk of cancer, and decrease fertility. In addition to the effect on us, pesticides have a devastating effect on the environment. They contaminate farmland with the harmful chemicals they contain, and pesticides drift downstream being the largest contributor to ocean dead zones. As well, chemical fertilizers deplete key nutrients from topsoil, while use of organic matter can help replenish farmed land. All of the toxic pesticides and fertilizers used in conventionally grown ingredients have to end up somewhere - our water, our land, and our bodies. Not exactly where we want them to be!

Sustainable:
With our precious resources quickly being depleted all across the world, it is becoming ever more important to find sustainable alternatives to our costly materials. In order to leave a planet healthy for generations to come, we find products that are manufactured using sustainable practices, materials, and resources.

Natural:
Synthetic products have been a popular, cheep, option for many industries. Synthetic fragrances in soaps, lotions, and body care. Synthetic fibers in clothing, fabrics and home comforts. Synthetic components can be found in nearly every mainstream product. But synthetics are harmful to the environment, and unhealthy for our bodies. Most synthetic materials are derived from petroleum-based substances, which are quickly being depleted. Synthetic fibers in bedding, clothing, and other fabrics do not allow our skin to breath. Natural fibers allow our skin to breath, and feel so much nicer against the skin. Our natural fiber clothing, bedding, fabrics, bags, and so much more also do not contain the harsh chemicals used in the production of synthetic fabrics. We choose only personal care products that have eliminated the use of synthetic ingredients, to leave you with naturally clean, soft, nourished skin.

Healthy:
Your health is our primary concern, right along with protecting the environment, so we only choose products that will not endanger your health. So many products out there today contain ingredients and materials that can be harmful to our health, and we don't even realize it. Many of us expect that there will be a regulating agency to protect us from these dangers, but they don't. Instead of spending hours reading every ingredient, and then researching them, leave that to us. We learn which components are harmful to our health, and then find products made without them.